Womens Christian Audigier Clothes enthusiastic selling functionality

"Womens Christian Audigier Clothes on the market, many brands, competition is very fierce, so fabric innovation for our demanding. Consumers so that they do not want to see the fabrics are exactly the same every year, if a dress is a regular section, but new fabrics, consumers will be willing to buy. "Choulan procurement center manager Xu Guimei this word points to the importance of fabric innovation for women.

Women are keen functional selling points Womens Christian Audigier Clothes

Last year, Choulan introduced a silk fabric blouses, selling well this year in the fabric manufacturer's recommendations, the silk fabric to add the air conditioning fiber, Xu Guimei said, this fabric can be adjusted according to outside temperature wearer sense of hot and cold body, play a "cool" role. Air-conditioning fiber technology is relatively mature, the United States NASA moon program developed for the purpose of making the moon clothing for astronauts, was developed to be used ordinary clothing, now widely used in the fashion and bedding. Xu Guimei told this reporter last year, with a single coat of conductive fibers can be anti-static, more selling in the market, and this year increased the proportion of procurement functional fabrics.

Womens Christian Audigier Clothes combines comfort and functionality of the products help to promote the brand, now has a moisture permeability on the Choulan, anti-static, anti-UV fabric demand is larger. "We are very happy to use some functional fabrics, of course, must be technically mature, especially those with authorization tag of functional fabrics such as Modal, Lycra, Tencel, etc. In the end the sales process, the company will actively promote such products, consumers are willing to buy, the sales have significantly improved. "Xugui Mei said.

Womens Christian Audigier Clothes from terminal sales to reflect the situation, more consumers now prefer to wear comfortable, easy care clothing. For example, Choulan had before purchasing class machine washable wool suit fabric. Needs a lot of hair like dry cleaning of clothing, and this product can be machine washed on a convenience for consumers. Functional fabrics as something new, not perfect, in addition to the concept of speculation, the technology is still lacking, the product varies greatly, Xugui Mei said that a basic anti-static functions, some companies do not pass.

Choulan is a multi-brand business women Womens Christian Audigier Clothes, Xu Guimei to reporters about the different brands, the differences in fabric procurement. Fabric purchase criteria most important thing is to be consistent with the style of products, consistent with the brand positioning. Choulan brand suits are mostly the product of comfort, and keeps the higher requirements, so the fabric made of natural fiber and chemical fiber combination. Spring and fall packages containing chemical fiber use polyester fibers, suitable for formal wear, suits shirts, etc.; winter wool suit, wool and woolen material used, the fiber in comfort, warmth and an obvious advantage. Beauty to go casual rattan, cotton and other natural materials are preferred. Shu is less singing positioning equipment, to win the color, the choice of fabric is more general.

Fabric Enterprise Management disorder alert

Womens Christian Audigier Clothes fabric business because of poor management, business ideas behind and has been eliminated. Xu Guimei told reporters that there are some R & D strength is weak, few innovative products each year, and there is no innovation followed the trend for fashion products, this is not viable, so the fabric can only be more and more difficult business situation. There are some companies by the international financial crisis, the difficulties encountered in business, management, loose, passive waiting for garment orders, and goods delivery and quality of instability, which for the cooperation has brought great inconvenience. "Every year we are screening fabric supplier in the future will be more large and reputable companies to cooperate." Xugui Mei said.

Womens Christian Audigier Clothes fabric dealers, in addition to fabric companies, as well as trading companies. This trading company integrated a large number of domestic and foreign suppliers of fabric resources. They will collect the latest product information, fabric samples relatively complete, the garment quickly choose the right fabrics is helpful.